Trust the process.
After 12+ years of working in digital marketing, we've optimized the brand and web design process to deliver value at each step strategically, without any unnecessary steps.
Discovery
Good strategy doesn't happen in a vacuum. We begin by understanding where you are and where you're going. Then we can make a plan based on a shared body of knowledge.
- Desk research
- Curated discovery document
- Live discovery workshop
Lean Branding
From conceptualizing a new brand to refreshing an existing one, it all starts with the essence of your company - the verbal identity. Only then can you reflect that identity visually.
- Verbal identity
- Lean brand concept
- Logo files delivered
Content Structure
A new website means nothing if your users can't find the content they need. It pays to determine what content you need, its relative hierarchy, and its flow from beginning to conversion.
- Content audit of old site
- Sitemap of new site
- Proposed content sections
Copywriting
Messaging sells, not fancy designs. Every word must be carefully crafted to compel visitors to convert, based on the agreed content structure.
- Desk research
- Curated discovery document
- Live discovery workshop
Web Design & Build
With the brand, structure, and messaging in hand - the website becomes a medium to experience them all. No wireframes needed - we build as we go.
- Homepage design for approval
- Full website design
- CMS structures created
Optimize & Launch
The last 5% ensures your website is ready to perform - from ensuring every page has SEO data and social sharing data, through to every integration you need.
- Integrations
- SEO, OpenGraph, 404's
- DNS switch & launch!